All right, we’ve dealt with what we’re looking for in practical, prescriptive non-fiction. Now onto the next biggest category of non-fiction that we get submissions for: narrative and memoir.

Let’s start with the good news — unlike with prescriptive, you don’t need those fancy letters after your name for narrative and memoir. All you need is a good story. And a platform. For non-fiction, you always need a platform. For Lauren Slayton, a key part of hooking editors for her Little Book of Thin was the fact that she has a Masters in Clinical Nutrition and has founded her own nutrition consulting business. But for Jenny Feldon, all she needed for her Karma Gone Bad was her crazy, amazing experience being outsourced with her husband to India for a couple of years.

And a platform. That she was a blogger and had a circle of blogger friends all ready and willing to blast out her publication went a long way to hooking an editor’s interest.

The other good news? Like all other non-fiction, narrative and memoir non-fiction are pretty much sold on proposal. That’s right, you do not necessarily need to have the entire book written before you sell it. But it does mean that every single page and line and word in that proposal functions as a writing sample. Even more so than practical non-fiction, your narrative or memoir proposal needs to serve as a microcosm for your book as a whole, so the proposal has to be a tight and exciting read, and capture the arc of the book. Sometimes it is harder to capture that arc in a proposal than in a whole book.

Narrative and memoir can also be a little trickier than practical non-fiction, however, because at heart it’s not a book of information. It’s a story. Real life often doesn’t follow the rules of standard story-telling, but your narrative or memoir needs to be shaped as a story, with character growth and an arc — as in Karma Gone Bad, where in spite of her loneliness and the immediate, staggering culture shock, Jenny learned that her biggest problems were her expectations, and once she was able to accept India for what it was, she was able to enjoy and embrace it. Narrative and memoir also needs a take-away, the perspective or lesson that your readers will carry with them after they turn the last page. It’s something we look for when considering a proposal, and that editors ask us for when we’re pitching one.

That’s general stuff. Now, what are we looking for with narrative/memoirs? The biggest thing we’re looking for is something new — a perspective we haven’t seen before, an experience we haven’t heard about. Ben Mattlin’s Miracle Boy deals with his experience growing up with spinal dystrophy during the cusp of the disability rights movement. His perspective was what set him apart. Instead of asking readers to pity him, he pretty much told readers how fantastic his life was, especially given his time in disability history.

We get a lot of submissions from people who have truly heart-breaking stories to tell — but, unfortunately, simply having a horrible experience isn’t enough to sell a book. The memoir market is very crowded, and there are a lot of misery memoirs out there already (and misery memoirs aren’t really our thing).

What we’re also not looking for is general life stories. If your narrative starts at birth and ends at the present day without a hook, it’s not for us either. What’s a hook in narrative? Well, it’s something detailed that shapes the story. Tom Holland drafted a memoir about his rise in the personal trainer industry, and while it was his story, it was also an expose of gym culture. It aimed to do for gyms what Kitchen Confidential did for restaurants. His was the gimlet eye going behind the scenes and revealing all the dirty little secrets of such institutions as Crunch or Equinox or NY Sports Club. And it had personal growth along the way, how despite the sleaziness of the business, it was a saving grace for him. While he ultimately did another book, Beat the Gym, instead, his narrative worked; it got us, and editors, interested. The best part — readers could learn something, about him, about the industry, about what their trainer probably thought about them.

Another lesson to learn — the narrative can’t be too narrow. While one author’s experience going back to law school as a married woman in her 40s was fascinating and funny and well told, editors ultimately felt it was too specific and passed.

Just the other month at BEA, some of the editors we spoke to made a point of asking about ‘quirky’ memoirs, or experience-based narrative non-fiction. If you’ve made a vow to eat as local as possible for a year and have spent the past twelve months turning your backyard into a fruit and vegetable garden, that’s a book (but it’s been written recently so if you’re doing that, give us a new element). If you decided that you’re going to fulfill your lifelong dream of becoming an astronaut and want to chronicle your adventures in trying to make the cut, we’d love to see it. If you have a memoir about your monster of an ex-husband and your struggle to reclaim your self-esteem after finally kicking him out, I’m very sorry, but that’s not really for us.

What it boils down to? What we want out of narrative and memoir is what everyone wants out of a book: a good story. One that we haven’t seen before, or with a new take on an old idea. We want to see experiences that change people’s lives, how it changed them, their struggles, and how it made them better.

And, please, don’t forget about the platform.

CRB

Now we get to the nitty gritty (more of those clichés) of what to pitch.

Most of what LKG sells is prescriptive non-fiction aimed at women. Basically how to everything. How to fashion and style, how to beauty, lots and lots of how to diet, health, nutrition, and fitness, and perhaps even more how to parenting. So let’s start with content. If your book is in one of these categories, you’re in the right place. Even if it’s not an exact match, but close, like how to decorate, or how to train your dog, try us. We’re interested.

But it’s not enough to send us a general diet book. The key here is hook. That’s a common word agents and editors use to identify what sets a new title apart from other books already on the shelf.

Katie Hurley’s hook was the notion that today’s parenting ethos, with its focus on achievement, had left the idea of happy behind. She wanted to bring back happy and show parents how to raise joyful children. And so The Happy Kid Handbook was born.

Dieting is perhaps one of the most crowded fields, but Lauren Slayton realized that planning hadn’t really been done in the best way possible. It wasn’t just planning for a typical day of dieting, it was also about pre-planning for the worst possible scenarios that ruin your idealized day of dieting, from holidays and travel to family gatherings and birthday parties. Hence The Little Book of Thin. Even the packaging echoes the message of the book. It’s slim and transportable so that you can take it with you to address all your planning worries. (Though we can’t take any credit for the design — that all goes to Perigee.)

Behaviorist Michelle Segar is tackling the tough issue of exercise from the starting point of how to think about fitness, not just how to do it. That’s what we want you to identify — a sentence or two on what makes your book unique and able to stand out on already crowded shelves.

Next, all of our authors have strong credentials, which means that if they are writing a dieting book, they are nutritionists or dieticians. If they are writing a parenting book, they aren’t just parents, they are therapists, psychologists, etc. (Editors love those letters after an author’s name.) Even my style experts are called experts for a reason. They write style columns in magazines and newspapers, or appear on TV as a stylist. While I’m sure dating massively can give you serious dating and relationship experience, I’m afraid it’s not enough to set you up to write a dating advice book. I might sound curmudgeonly expecting these letters and expertise, but this isn’t coming from LKG, it’s coming from editors, who expect these kinds of credentials. And more significantly from the publicity teams at those houses who need these credentials to sell the books to the press.

Credentials and letters give you credibility, for readers, editors, the media. We need to buy what you are selling and we are more likely to do so if we believe you have the right background.

So sell us — a marvelous approach to reading from a PhD in education who regularly blogs at HuffPo and the Motherlode that is a surefire bet to help your kids achieve literacy and stay readers for life? We’re on it. A new angle on superfast exercise from a Today show regular trainer that can lean out your body? We love it! A how to book on tackling childrens’ allergies from a parent who has been there but isn’t a doctor? Worthy but not for us.

LKG also looks for narrative projects, non-fiction memoirs and the like. But that only comprises about 10 or 20 percent of our list. So we’ll save that for another day.